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Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word of mouth marketing approach has grown leaps and bounds on social networks. With 500 million and growing unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet. A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular.

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Part of the reason is that this image of the dream suburban home has really permeated our thinking over the last couple of generations. So people in some cases think that is the best thing and they go for it. There are many things an individual can do. One is to make the decision to live close to where one works, to live in communities where one can walk to recreation and where the kids can walk to school. For people who are inclined to be civically involved there are opportunities to go to the zoning board or county commission and push for ordinances and rules that allow smart growth development to occur. Many developers complain that they are blocked in every direction by antiquated ordinances and laws, so changing policies to accommodate this kind of thing matters a lot. Lastly, I think we need a national conversation about what kind of country we want to have and what kind of physical environments we want to live in and leave to our children. The census bureau predicts that the U. S. population will double by the year 2100. We are not going to have a single additional acre of American land.

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A great way to grow your email list is to build an online tool or software that your target audience will want to use. Rather than asking them to pay upfront, give them the chance to get limited access in exchange for their email address. Think of them as webinars on steroids. Instead of having just one presentation, you get access to a whole bunch of them. Online conferences usually revolve around a single topic, like email marketing, but they can go far beyond that. Preparing an online event usually takes time, but it can be a very effective list building strategy, especially if youre going to promote your event well. Pro tip: Some speakers may want to get paid for their presentation. But others will be happy to do it for free, provided that theyll get exposure or will be able to mention their offer during the event. Interactive apps like quizzes and self assessment tools can be very effective for 1 building an email list fast, and 2 qualifying your leads. Think of them as robust signup forms/surveys where prospects provide you with a lot of data in exchange for a personalized report. Tools like that only rarely go viral on social media, but if youre able to create an app that everyone in your industry will find valuable, youre in for a winner!Use a company wide email signature that will either promote your newsletter or a lead magnet youve recently published.